21st Century Animal Resource & Education Services POPULATION SEGMENT WITH DOGS

Because they are affluent… 43% have HHI>$50k Clearly, annual income has little effect on the compassion provided for individual pets, but education level has everything to do with how a pet is treated and loved.

They are involved with their pets… Almost 1/3 of those with higher education own more than one dog It is also clear that dogs being the social animals they are, benefit from having a compatible playmate in the same household.

They are available to advertisers…. 61% don't have children at home MOST of these homes happily welcome the newborn babies along with keeping their pets inside with them for sensible and compassionate reasons.  Fewer and fewer families are left with the unfounded fears which lead them to relinquishing their existing pets to the back yard or the local dog pound.  Children are much healthier and happier when raised in a home where the pets are inside along with them to grow, wipe tears, strengthen their immune systems, etc.

69% are 40+ years of age

Finally, although many different views are held by humans in regards for how and what is provided for their pets, it is clearly not the age which comes in to factor, but education level is key.